All work
EducationLead GenerationBuzzmore2025
University admissions, three states, one engine
A vernacular landing-page system and always-on lead media that captured and routed 42,000+ qualified enquiries to counsellors.
The challenge
A university wanted to grow admissions across three states without drowning its counsellors in junk enquiries. Previous campaigns generated volume but no quality, and leads went cold before anyone called back.
Our contribution
- Built a multi-language landing-page system tuned for each region and programme.
- Ran always-on lead media across search, social and vernacular channels.
- Scored, de-duplicated and routed every enquiry to the right campus counsellor in real time.
- Reported on cost-per-qualified-lead and cost-per-admission, not vanity clicks.
Key decisions
Vernacular by default
Region-specific language and creative lifted form completion dramatically over a single English campaign.
Qualify before routing
Scoring filtered out tyre-kickers so counsellors only ever called genuinely interested students.
Speed-to-lead
Live routing meant counsellors reached hot enquiries within minutes, while intent was still high.
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