All work
RetailAdvertisingBigadtruck2025
A retail brand relaunched in 90 days
Identity rebuild, headless e-commerce and a connected launch across Meta, Google and OOH — one team, one timeline.
The challenge
A regional retail chain had grown faster than its brand. A dated identity, a slow website and disconnected agencies meant marketing spend leaked and the in-store experience never matched the ambition. They needed everything fixed — fast — before the festive season.
Our contribution
- Rebuilt the brand identity, tone and in-store system from the ground up.
- Shipped a headless, mobile-first e-commerce site engineered for speed and conversion.
- Planned and ran a connected festive launch across Meta, Google Search and city OOH.
- Set up analytics and attribution so every rupee was tracked to a sale.
Key decisions
One team, not four
Brand, web and media sat in one room on one timeline — killing the hand-off delays that had cost previous campaigns.
Headless for speed
A headless build let us hit sub-2.5s loads on mobile, protecting ad spend and SEO at the same time.
Festive-first sequencing
We front-loaded OOH for awareness, then retargeted with performance media to harvest demand.
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