Runway
AI video generation and editing — text or image to short, usable clips.
What it is
Runway creates and edits video with AI — generating clips from a prompt or image, extending shots, and doing effects that used to need a full post team. Popular for social video and ad concepts.
Best for
- Short social video and quick ad concepts.
- Adding motion to a still image.
Best practices
- Keep shots short and describe camera movement.
- Generate several takes and pick the cleanest.
See it in action
Kavya had a great product photo but needed motion for a reel.
Animate this product photo: slow push-in, soft studio light, 4 seconds.Result: A short, clean clip that made the reel feel premium.
Example prompts
Animate this product photo: slow push-in, soft studio light, 4 seconds.Image-to-motion with direction.
Pro tips
- Plan for cleanup — AI video often needs a light edit.
- Storyboard first; generate to the plan.
Updated: 6 Jul 2026 · 2026 Edition
