Midjourney
The go-to for striking, stylised AI images — art direction through prompts.
What it is
Midjourney generates high-quality, artistic images from text prompts. It’s loved for its aesthetic and control over style, lighting and composition — a favourite for moodboards, concepts and campaign visuals.
Best for
- Moodboards, concept art and campaign visuals.
- Exploring a look before a real photoshoot.
Best practices
- Describe subject, style, lighting, mood and aspect ratio.
- Iterate with variations; steal from the best one.
See it in action
Kavya needed a striking moodboard for a festive campaign pitch.
A big blue ad truck on a Mumbai highway at dusk, cinematic, warm lights, wide shot --ar 16:9Result: Four striking concepts to show the client — before spending on a shoot.
Example prompts
A big blue ad truck on a Mumbai highway at dusk, cinematic, wide shot --ar 16:9Subject + style + framing.
Pro tips
- Check usage rights before using AI images commercially.
- Avoid real logos and real people’s likenesses.
Updated: 6 Jul 2026 · 2026 Edition
